Atomic Nerds

As microbrews and other non-giant efforts in the realm of tasty alcoholic carbonated beverages have been cropping up, the super-giant breweries like Anheuser-Busch and Coors have noticed some erosion of their market share. Strangely, it seems more and more Americans are looking for beer with actual flavor rather than just fizzy yellow water. As such, they’ve started branching out into other styles and smaller batches to see what catches on, and I support that. I don’t think there’s any good reason to punish a company for trying something new to bring in business. We’re actually rather fond of Shock Top Belgian White from Anheuser-Busch, and frankly we were damn surprised to find that they were responsible for it. It’s not the greatest beer on earth, but it’s pretty good and at a good price point. That’s a win in my book.

Going a bit farther into the realm of craft-style brewing, AB has issued something called “Budweiser American Ale.” In the commercials (and packaging) they even reach out to beer enthusiasts and homebrewers specifically as they name the actual type of hops used (cascade, though obviously they don’t list the alpha concentration). Being adequately charmed with the Shock Top, we figured it would be worth checking to see if they managed another decent macro-microbrew and picked up a six pack.

The color is darker, but it’s definitely a Budweiser.

Posted Booze and Fine Hooch |