Irradiated by LabRat
The CEO of Levis Strauss, Chip Bergh, has some advice for you: Don’t wash your jeans.
As in don’t wash them … ever. Speaking at Fortune’s Brainstorm Green conference, Chip said he was sporting a pair that had “yet to see a washing machine” in over a year.
Worried about germs, you germaphobes? No problem, he says. Just stick your jeans in the freezer once a month next to the frozen waffles to kill off the bacteria. Apparently getting them icy will neutralize the sweat, coffee spills and other bodily fluids that might collect in the zipper or “seating” area. He also suggests spot cleaning with a sponge or a toothbrush.
While that could work for the stuff on the outside of your jeans, what about all the stuff your body cooked up that’s on the flip side? Once you get ’em back up to body temperature, won’t you be warming up those germs again? Yuck.
The CNN reporter seems about as nonplussed as I am, noting that freezing and spot cleaning don’t actually kill bacteria. At best it might stave off the inevitable stench; over the long term, no, and that Chip must not be actually addressing the audience that actually buys the bulk of his jeans, but those who wear them as a fashion accessory and don’t actually wear them more than a handful of times.
Bless her for her incredulous deconstruction of the silly notion, but the part where she seems exclusively worried about the inevitable body odor miasma strikes me as rather telling of her own lifestyle.
If I stopped washing my jeans altogether- and yes they are Levi’s- here is what would happen:
They would smell, yes. But they’d also rapidly become caked with successive layers of mud, spit, dog fur that had bonded in the mud and spit and eventually into the cloth itself, and home to an increasingly treacherous collection of foxtails, goatheads, and the occasional splinter. They would not look “like new”. They’d look like something you’d find on a homeless person who’d been squatting in a barn by pretending to be one of the cows. And I’m not THAT rural, I just have pets and sometimes work outside. There’d be spilled coffee in there too, it’d just be the least of my worries.
Given the origin of Levi’s, I find it more than a little sad that the CEO seems to no longer have the faintest clue what his product was designed for. And is still used for by the majority of its customers.