Irradiated by Stingray
HS Precision has finally noticed that a goodly portion of the shooting community is a tad miffed over their use of Lon Horiuchi as an endorser of their products (Update: For our readers who aren’t in the category of firearms enthusiasts of some stripe or another, LawDog offers the short version of why we hate Horiuchi). They sure were upset, too. Look at the size of their apology! Click for big. See if you can spot it.
Really draws the eye, doesn’t it? Clicking that flashing banner of an apology brings up a small popup with the following text:
“To Our Valued Customers:
H-S Precision has received comments relating to individual testimonials in our 2008 catalog. All of the testimonials focused on the quality, accuracy and customer service provided by H-S Precision.
The management of H-S Precision did not intend to offend anyone or create any type of controversy. We are revising our 2009 catalog and removing all product testimonials.
The Management of H-S Precision”
I’d call that minimalist, but that’d be like saying a man struck by lightning is feeling under the weather. After plastering the endorsement of a man who wrongfully shot a woman holding a baby in the head after a government clusterfuck of epic proportions, their response is “Oh, sorry you were offended. No more testimonials, I guess.” A proper apology would not only have the guts to own up to who’s opinion they used for future reference and explain why such an oversight was allowed to sail all the way to the publisher if you want to still give the benefit of the doubt that this was simply a mistake by a PR weasel not familiar with the situation, but at the very least should have included apologies to the Weaver family directly as well as promises for greater oversight in the future.
H-S Precision: Women and children first.